Prior to undertaking optimisation of your site, you will need to carry out some keyword research to target the keywords that you wish to rank for.
For each web page you really need to select one primary keyword and 4 secondary keywords and these need to be ‘relevant’ to Google’s index. Ideally your content should be created in a ‘silo-structure’ and internally linked together in a logical way.
Selecting keywords for local businesses is relatively straightforward if you use our simple process.
What is SEO in Kirkby Stephen Search Engine Optimisation in Kirkby Stephen?
SEO or search engine optimisation is comprised of two main elements:
- on page optimisation – this is making sure that your web pages are set-up properly so that it is easy for the search engines to index your content.
- off page optimisation – usually consists of back-linking and social interaction with your page.
Sometimes, if competition is weak, as is the case with most local keywords, on-page optimisation will be sufficient for your business to rank for your keywords. However, if you fail to rank with simple on-page optimisation, you may wish to invest in off-page optimisation strategies.
The Golden Rule for SEO in Kirkby Stephen | Search Engine Optimisation in Kirkby Stephen
Irrespective of these optimisation techniques, you should always endeavour to provide high-quality, valuable content. If you think about it for a second, Google’s main objective is to serve up the best quality information to their customers and every change to their algorithm is made in pursuit of this objective. If the quality of your content is the best, then you can be sure that Google will eventually reward you when they have de-selected the spammers and cheats.
The perceived quality of the information on your site can be increased by:
- carrying out research
- providing content in a mixture of formats – text, image, audio, video etc – to cater for preferred methods of consumption
- providing detailed and comprehensive content – often longer articles will be rewarded
- incentivising and encouraging visitors to interact with your site by clicking on links, commenting on articles, sharing your content and so on to demonstrate that they are socially engaged.
The Purpose of SEO in Kirkby Stephen | Search Engine Optimisation in Kirkby Stephen
The sole purpose of SEO (Search Engine Optimisation) for all businesses in Kirkby Stephen is to rank for targeted keywords in the search engines i.e. if you are a plumber in Coventry and someone puts ‘plumber coventry’ into Google, then your business will appear on the first page of information provided and the nearer the top of the page the better!
You also want to rank for a variety of relevant keywords to increase the number of targeted visitors to your website.
The Short-cut Strategy for SEO in Kirkby Stephen | Search Engine Optimisation in Kirkby Stephen
The main search engines like Google & Bing allow you to create a local profile of your business. Fully completing this profile and linking it with your website, is often sufficient to rank you on the first page of Google for your main keywords. If competition is stiff, however, you may need to adopt a more advanced strategy to push your business into the rankings as there are only a limited number of slots available and potentially every local business in your niche is after one of those slots.
Supplementing Traffic from SEO in Kirkby Stephen | Search Engine Optimisation in Kirkby Stephen
If you have a marketing budget, you may wish to supplement your SEO traffic by doing some paid advertising – if your business occupies multiple slots on page one then it is more likely that your business will get seen by people looking for your product or service.
However, whether you are venturing into free or paid advertising, it is important that you keep an eye on your numbers – the number of unique visitors to your site, conversion %’s and sales for each marketing campaign. If you don’t know which marketing campaign gives the best ROI, then how will you know where to best invest your marketing budget?
My SEO Track-Record
I have been studying SEO for over 5 years and I have had great success in ranking my websites and content – my first blog was ranked in the top 250,000 sites in the world for organic traffic and my first client site is still ranked firmly at #1 for their main keywords 5 years after I created it.
I have also had extraordinary success in ranking videos – I can rank videos within minutes on YouTube which is the #2 search engine in the world.
If you would like me to create and rank your website in the search engines for your local keywords. then please contact me for a quotation.
If you are looking for a specialist in SEO in Kirkby Stephen (search engine optimisation in Kirkby Stephen), then please ask for a free consultation on my ‘Contact Us‘ page.